Men’s neckties

Ever since Avril Lavigne wore men’s neckties as part of her efforts to project a new, deconstructed image, there are hordes of women who have followed suit. Thus, new markets were opened for mens ties and sales undoubtedly picked up. Tie-makers should thank the singer for helping them enter a new niche, women’s accessories, without having to do extensive market research, product testing, launching and advertising – all the works required when entering a niche market. All they have to do now is display their men’s ties in the women’s accessories section of the department stores, and their cash registers will work like crazy.

27 September 2008 | Miscellaneous