The next generation of business owners

You may think that brick and mortar business owners are the true entrepreneurs and skilled businessmen. But is that true?

As brick and mortar businesses are failing, online entrepreneurs who have started their own home business or consulting practices are showing them how to gain advantage over competitors by tapping into a wealthy of online traffic many of them never knew existed.

And what’s amazing is how much better the margins and tracking can be for these offline business owners than any other type of advertising they may have done in the past.

Of course the trick as usual is to get them from the advertisement to the store. But isn’t that always the case?

27 October 2009 | Business