Helping Your Advertising Dollar Stretch Further

Most people realize that, in order to get a product into customer’s hands, they first have to advertise it. Therefore, they allocate a lot of money to marketing campaigns. However, most of these companies only use one percent of that money, or even less, for search engine marketing. When 55 percent of purchases made online are discovered by people typing the product into a search engine, that number is way too small. If people would allocate a higher percentage, they would be able to hire a sem firm. These people would help them get their product listed on search engines, and companies would find that their advertising dollars stretched much further.  

28 June 2009 | Business